Feeling Eyeconic?

Super Packable. Versatile. And All-Day (And Night) Adventure Ready.

upgrade your under-eye care

Our Forever Eyecon Reusable Eye Masks take your under-eye care to the next level, sealing in your favorite products with endless use so your under-eye gets the eyeconic treatment it deserves forever

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STYLE + FUNCTIONALITY BEAUTY ESSENTIALS TRAVEL FRIENDLY

Creating bold, identity-first beauty essentials that blend self-expression with function, empowering everyone to challenge the standards of beauty so it always feels personal, powerful, and unapologetic - never basic.

We’re in our Mayd Era, and that means each product we create is made for an everyday hot-take on functional, innovative, impossible to ignore beauty.

The future is unapologetically ours. We’re building culture, bold essentials, next-level innovation, and a community that redefines what beauty means. Because vanity looks so good on you.

mayd for us

mayd for now

mayd for next