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upgrade your under-eye care
Our Forever Eyecon Reusable Eye Masks take your under-eye care to the next level, sealing in your favorite products with endless use so your under-eye gets the eyeconic treatment it deserves forever
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Creating bold, identity-first beauty essentials that blend self-expression with function, empowering everyone to challenge the standards of beauty so it always feels personal, powerful, and unapologetic - never basic.
We’re in our Mayd Era, and that means each product we create is made for an everyday hot-take on functional, innovative, impossible to ignore beauty.
The future is unapologetically ours. We’re building culture, bold essentials, next-level innovation, and a community that redefines what beauty means. Because vanity looks so good on you.
mayd for us
mayd for now
mayd for next
